The Integrity Initiative is a private sector-led campaign that aims to promote common ethical standards among various sectors of society. It operates on the principle of inclusion and collective action.
The initiative’s first endeavor is Project SHINE, which stands for the project’s main objective: Strengthening High-level commitment for Integrity initiatives and Nurturing collective action of Enterprises advocating for fair market conditions.
It aims to institutionalize and promote honesty, transparency, and fairness in conducting business by using internal and external integrity validation systems.
SHINE is a four-year project (2011-2014) implemented by the Makati Business Club and the European Chamber of Commerce of the Philippines and funded by Siemens.
